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	<title>bronwen clune &#187; Seesmic</title>
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	<description>There is life after control media</description>
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		<title>When fake gets too real</title>
		<link>http://www.bronwenclune.com/2009/03/17/when-fake-gets-too-real/</link>
		<comments>http://www.bronwenclune.com/2009/03/17/when-fake-gets-too-real/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 12:21:48 +0000</pubDate>
		<dc:creator>Bronwen</dc:creator>
				<category><![CDATA[2webcrew]]></category>
		<category><![CDATA[Geeks for good]]></category>
		<category><![CDATA[Norg Media]]></category>
		<category><![CDATA[Seesmic]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[creative commons]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.bronwenclune.com/?p=113</guid>
		<description><![CDATA[Apparently there IS no faking it on social media if today&#8217;s events surrounding the revelation that senior Telstra employer Leslie Nassar was the person behind the Fake Stephen Conroy account on Twitter.
A few people were beginning to suspect Nassar was the man behind the account and I&#8217;m guessing he outed himself before the press did [...]]]></description>
			<content:encoded><![CDATA[<p>Apparently there IS no faking it on social media if today&#8217;s events surrounding the revelation that senior Telstra employer Leslie Nassar was the person behind the <a href="http://twitter.com/stephenconroy">Fake Stephen Conroy </a>account on Twitter.</p>
<p>A few people were beginning to suspect Nassar was the man behind the account and I&#8217;m guessing he outed himself before the press did it for him. The tweet in which he made the announcement looks like it has been <a href="http://twitter.com/stephenconroy/status/1334930036">deleted.</a></p>
<p>The sequence of events seem to be this: Nassar announced himself as the account creator (he has joked about being other people from time to time), it was reported on a number of blogs and the <a href="http://www.smh.com.au/articles/2009/03/17/1237054799469.html">SMH</a> that he was infact the person behind it, the Conroy Twitter account appeared to be deleted, Telstra announced that they had not asked Nassar to stop tweeting, they then announced they had in fact asked Nassar to do the right thing, Nassar reopened the account and tweeted:</p>
<p><img class="alignnone" title="Twitter" src="http://img.skitch.com/20090317-ejpnadcebnxrf9ippy4c5xff5h.jpg" alt="" width="594" height="298" /></p>
<p>But this is where the story gets interesting. It appears Telstra were in fact the one&#8217;s &#8220;faking it&#8221;. On its &#8220;<a href="http://www.nowwearetalking.com.au/blogs/the-scrum/the-real-facts-about-telstra-and-the-fake-stephen-conroy">Now We Are Talking blog</a>&#8220;  <strong>Mike Hickinbotham </strong> wrote that he wanted to get the facts straight that:</p>
<blockquote>
<ul class="brownArrow">
<li>Lesile is not going to lose his job as a result of announcing he is the Fake Stephen Conroy</li>
<li>Telstra did not shut down Leslie&#8217;s Twitter account. <a style="font-weight: bold;" href="http://twitter.com/stephenconroy" target="_blank">Fake Stephen Conroy</a> (twitter.com)</li>
<li>Telstra did not out Leslie as the Fake Stephen Conroy</li>
<li>Telstra&#8217;s policy is that only selected spokepeople deal with the media</li>
</ul>
</blockquote>
<p>He then went on:</p>
<blockquote><p>Analogies are developed to educate employees that social media &#8216;is like a conversation within a group of friends on the bus.  The conversation is meant strictly for the group, but it&#8217;s not a private conversation&#8217;.</p>
<p>The case of Leslie is different, he understands the whimsical nature of social media and in particular Twitter.  This isn&#8217;t a case of solving the problem by offering social media training.  Leslie made a conscious decision to engage in social media.</p>
<p>Telstra is learning the best way to engage in social media &#8211; notice our response has come in the form of a blog versus a media release.</p>
<p>We believe transparency promotes credibility.  This post is about getting the facts into the open.</p></blockquote>
<p>I was pretty impressed with what I believed to be an honest response from Telstra and there is no denying social media throws a lot of challenges up for large corporations. I also knew Nassar to have had a few Twitter accounts in the past and I wondered if the fun was taken out for him now that people knew who he was. Had the Telstra blog not been broken, there would be a congratulatory comment from me applauding its openness. In fact, I did congratulate it on Twitter, and I noticed a few others doing the same.</p>
<p>But my alarm bells started ringing though when <a href="http://twitter.com/M_Hickinbotham">@M_Hickinbotham</a> started tweeting something that didn&#8217;t quite fit with the NWAT post.</p>
<p><img class="alignnone" title="twitter" src="http://img.skitch.com/20090317-dkx5ni1ym874t782djs8py9p72.jpg" alt="" width="573" height="326" /></p>
<p>Turns out Telstra is not as transparent as it would lead us to believe and had Nassar not had the courage and gumption to speak up and risk losing his job, it would have got away with it. It appears Telstra had <a href="http://twitter.com/stephenconroy/status/1341397680">in fact</a> asked Nassar to stop tweeting.</p>
<p>If Telstra had any sense they would have seen the opportunity for good publicity that Nassar offered them. The fact that Nassar is a Telstra employee tweeting on an OBVIOUSLY fake account for the Communications Minister only added to the humour.</p>
<p>I can only hope that it exercises &#8220;good judgment&#8221; here and looks to learn from the situation and redeem itself. I trust they don&#8217;t underestimate the backlash against them should Nassar lose his job.</p>
<div>Telstra needs to *listen* &#8211; there is no faking it anymore. People don&#8217;t appreciate being lied to.</div>
<div><strong>UPDATE:</strong></div>
<div>Leslie has written about the account on his<a href="http://departmentofinternets.com/2009/on-fake-stephen-conroy/"> blog</a>.</div>
<div>I&#8217;ve also corrected the post which originally said that the SMH was the first to report it. I understand that several blogs reposted Leslie&#8217;s revelation not long after he tweeted it including <a href="http://www.zdnet.com.au/news/communications/soa/Fake-Stephen-Conroy-is-Telstra-staffer/0,130061791,339295482,00.htm">ZDNet</a> and <a href="http://amnesiablog.wordpress.com/2009/03/09/who-is-fake-stephen-conroy-full-list-of-suspects/">Amnesia</a> (where Leslie also confirmed earlier he had been behind the Twitter account.)</div>
<div>Gavin Heaton has a great <a href="http://www.servantofchaos.com/2009/03/drawing-a-line-in-the-brand.html">post</a> comparing Telstra&#8217;s handling of the situation to the Fake Steve Jobs affair.</div>
<div><strong>UPDATE 2</strong>: It looks like Leslie has been vindicated with Telstra posting an item on its <a href="http://www.nowwearetalking.com.au/blogs/the-scrum/update-real-facts-about-telstra-and-the-fake-stephen-conroy">NWAT blog</a> which is a well-worded admission that Leslie was told to stop twittering.</div>
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		<item>
		<title>Post trip wrap up</title>
		<link>http://www.bronwenclune.com/2007/12/10/post-trip-wrap-up/</link>
		<comments>http://www.bronwenclune.com/2007/12/10/post-trip-wrap-up/#comments</comments>
		<pubDate>Mon, 10 Dec 2007 12:52:25 +0000</pubDate>
		<dc:creator>Bronwen</dc:creator>
				<category><![CDATA[Norg Media]]></category>
		<category><![CDATA[Seesmic]]></category>
		<category><![CDATA[loveyu breakie likely security]]></category>
		<category><![CDATA[Melbourne]]></category>
		<category><![CDATA[norg]]></category>
		<category><![CDATA[norg lauches]]></category>
		<category><![CDATA[Sydney]]></category>

		<guid isPermaLink="false">http://www.bronwenclune.com/2007/12/10/post-trip-wrap-up/</guid>
		<description><![CDATA[I had a great trip and just wanted to say a big thanks to everyone who I met in Sydney and Melbourne.
I love meeting the people I talk to daily through the Norg, Twitter and other social networks.
The Walkley&#8217;s were fun, but to be honest the best nights were the meetups that were arranged for [...]]]></description>
			<content:encoded><![CDATA[<p>I had a great trip and just wanted to say a big thanks to everyone who I met in Sydney and Melbourne.</p>
<p>I love meeting the people I talk to daily through the <a href="http://norg.com.au">Norg</a>, <a href="http://twitter.com">Twitter</a> and other social networks.</p>
<p>The <a href="http://www.walkleys.com/">Walkley</a>&#8217;s were fun, but to be honest the best nights were the meetups that were arranged for me. So thanks again to everyone who came along. I had a blast &#8211; it&#8217;s taken me over a week to recover.</p>
<p><a href="http://k4t3.org/">Kate Raynes-Goldie</a> was my date for the Walkley&#8217;s and we did a <a href="http://seesmic.com">Seesmic</a> video when we got back from the Walkley&#8217;s, which you can see below. They had very yummy cocktails there, which might explain our &#8220;happiness&#8221;.</p>
<p><object width="425" height=" 353"><param name="movie" value="http://seesmic.com/Standalone.swf?video=72KZJsK5rI"></param><param name="allowFullScreen" value="true" /><embed src="http://seesmic.com/Standalone.swf?video=72KZJsK5rI" type="application/x-shockwave-flash" allowFullScreen="true" wmode="transparent" allowScriptAccess="sameDomain" width="425" height=" 353"></embed></object></p>
<p>Also thanks to <a href="http://richardgiles.net">Rich</a> for immortalising my drunken Melbourne twittering with a <a href="http://www.cafepress.com/loveyu">T-shir</a>t. As to what it means? I don&#8217;t want to ruin a good story. </p>
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		<title>Seesmic: first impressions</title>
		<link>http://www.bronwenclune.com/2007/11/27/seesmic-first-impressions/</link>
		<comments>http://www.bronwenclune.com/2007/11/27/seesmic-first-impressions/#comments</comments>
		<pubDate>Tue, 27 Nov 2007 06:05:03 +0000</pubDate>
		<dc:creator>Bronwen</dc:creator>
				<category><![CDATA[Seesmic]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[video blogging]]></category>
		<category><![CDATA[video podcasting]]></category>
		<category><![CDATA[videocasting]]></category>
		<category><![CDATA[vodcasting]]></category>

		<guid isPermaLink="false">http://www.bronwenclune.com/2007/11/27/seesmic-first-impressions/</guid>
		<description><![CDATA[I&#8217;ve mentioned before that I&#8217;d like to start doing a bit of videocasting, but at the moment time is my limitation. That was until I was invited to be a &#8220;pre-alpha&#8221; tester for Seesmic, serial entrepreneur and man with the sexy accent Loic Le Meur&#8217;s latest start-up.
The Pulver TV show where I was interviewed by [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve mentioned before that I&#8217;d like to start doing a bit of videocasting, but at the moment time is my limitation. That was until I was invited to be a &#8220;pre-alpha&#8221; tester for <a href="http://seesmic.com">Seesmic</a>, serial entrepreneur and man with the sexy accent <a href="http://loiclemeur.com/">Loic Le Meur&#8217;</a>s latest start-up.</p>
<p>The <a href="http://pulvervblog.pulver.com/pulvertv.htm">Pulver TV</a> show where I was interviewed by <a href="http://chrisbrogan.com/">Chris Brogan</a> also featured Loic so it was fitting that it was Chris gave me an invite to Seesmic and also a testament to the shrinking world we live in. Either that or we are all trapped in the same bubble <img src='http://www.bronwenclune.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>So what is Seesmic? I&#8217;ve heard it described as &#8220;video <a href="http://twitter.com">Twitter</a>&#8221; and from what I&#8217;ve seen that sums up the basics pretty well and there are a lot of people using it as a video lifestream. I like that idea and it seems the users on there are really getting into  it. A lot of the video conversations &#8211; you can reply to other videos &#8211; revolve round Seesmic itself. It will be interesting to see how this evolves, as more users join the community and think about creative uses for the service. I&#8217;ve said before that for me a community has really evolved when it finds new uses for services beyond the original intentions. Twitter is an example of this, it&#8217;s gone beyond just about &#8220;what people are doing&#8221;.</p>
<p><object width="425" height=" 353"><param name="movie" value="http://seesmic.com/Standalone.swf?video=54mUEqojLA"></param><param name="allowFullScreen" value="true" /><embed src="http://seesmic.com/Standalone.swf?video=54mUEqojLA" type="application/x-shockwave-flash" allowFullScreen="true" wmode="transparent" allowScriptAccess="sameDomain" width="425" height=" 353"></embed></object></p>
<p>For me Seesmic is an easy informal way to video blog, and I intend to use it that way and try and try and show the world some of the great innovation that is going on in Perth and Australia. I&#8217;m going to make it my mission to interview as many people as possible and develop my Seesmic stream into a voice for the Australian start-up community. Yes, I could do it on <a href="http://youtube.com">YouTube</a>, but Seesmic has the added bonus of sending it out to the social communities I&#8217;m involved in &#8211; it can post the video to YouTube, send it to Twitter and hopefully soon be able to send them to this blog.</p>
<p>My other motive for getting involved is I&#8217;m really interested in investigating Seesmic&#8217;s potential as a Cit J reporting tool, where Cit Js can upload video from Seesmic to <a href="http://norg.com.au">norgs</a>. Better still when they can do that directly from their mobile phones. I love this space and Seesmic really excites me.</p>
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