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	<title>bronwen clune &#187; creative commons</title>
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	<description>There is life after control media</description>
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		<title>When fake gets too real</title>
		<link>http://www.bronwenclune.com/2009/03/17/when-fake-gets-too-real/</link>
		<comments>http://www.bronwenclune.com/2009/03/17/when-fake-gets-too-real/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 12:21:48 +0000</pubDate>
		<dc:creator>Bronwen</dc:creator>
				<category><![CDATA[2webcrew]]></category>
		<category><![CDATA[Geeks for good]]></category>
		<category><![CDATA[Norg Media]]></category>
		<category><![CDATA[Seesmic]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[creative commons]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.bronwenclune.com/?p=113</guid>
		<description><![CDATA[Apparently there IS no faking it on social media if today&#8217;s events surrounding the revelation that senior Telstra employer Leslie Nassar was the person behind the Fake Stephen Conroy account on Twitter.
A few people were beginning to suspect Nassar was the man behind the account and I&#8217;m guessing he outed himself before the press did [...]]]></description>
			<content:encoded><![CDATA[<p>Apparently there IS no faking it on social media if today&#8217;s events surrounding the revelation that senior Telstra employer Leslie Nassar was the person behind the <a href="http://twitter.com/stephenconroy">Fake Stephen Conroy </a>account on Twitter.</p>
<p>A few people were beginning to suspect Nassar was the man behind the account and I&#8217;m guessing he outed himself before the press did it for him. The tweet in which he made the announcement looks like it has been <a href="http://twitter.com/stephenconroy/status/1334930036">deleted.</a></p>
<p>The sequence of events seem to be this: Nassar announced himself as the account creator (he has joked about being other people from time to time), it was reported on a number of blogs and the <a href="http://www.smh.com.au/articles/2009/03/17/1237054799469.html">SMH</a> that he was infact the person behind it, the Conroy Twitter account appeared to be deleted, Telstra announced that they had not asked Nassar to stop tweeting, they then announced they had in fact asked Nassar to do the right thing, Nassar reopened the account and tweeted:</p>
<p><img class="alignnone" title="Twitter" src="http://img.skitch.com/20090317-ejpnadcebnxrf9ippy4c5xff5h.jpg" alt="" width="594" height="298" /></p>
<p>But this is where the story gets interesting. It appears Telstra were in fact the one&#8217;s &#8220;faking it&#8221;. On its &#8220;<a href="http://www.nowwearetalking.com.au/blogs/the-scrum/the-real-facts-about-telstra-and-the-fake-stephen-conroy">Now We Are Talking blog</a>&#8220;  <strong>Mike Hickinbotham </strong> wrote that he wanted to get the facts straight that:</p>
<blockquote>
<ul class="brownArrow">
<li>Lesile is not going to lose his job as a result of announcing he is the Fake Stephen Conroy</li>
<li>Telstra did not shut down Leslie&#8217;s Twitter account. <a style="font-weight: bold;" href="http://twitter.com/stephenconroy" target="_blank">Fake Stephen Conroy</a> (twitter.com)</li>
<li>Telstra did not out Leslie as the Fake Stephen Conroy</li>
<li>Telstra&#8217;s policy is that only selected spokepeople deal with the media</li>
</ul>
</blockquote>
<p>He then went on:</p>
<blockquote><p>Analogies are developed to educate employees that social media &#8216;is like a conversation within a group of friends on the bus.  The conversation is meant strictly for the group, but it&#8217;s not a private conversation&#8217;.</p>
<p>The case of Leslie is different, he understands the whimsical nature of social media and in particular Twitter.  This isn&#8217;t a case of solving the problem by offering social media training.  Leslie made a conscious decision to engage in social media.</p>
<p>Telstra is learning the best way to engage in social media &#8211; notice our response has come in the form of a blog versus a media release.</p>
<p>We believe transparency promotes credibility.  This post is about getting the facts into the open.</p></blockquote>
<p>I was pretty impressed with what I believed to be an honest response from Telstra and there is no denying social media throws a lot of challenges up for large corporations. I also knew Nassar to have had a few Twitter accounts in the past and I wondered if the fun was taken out for him now that people knew who he was. Had the Telstra blog not been broken, there would be a congratulatory comment from me applauding its openness. In fact, I did congratulate it on Twitter, and I noticed a few others doing the same.</p>
<p>But my alarm bells started ringing though when <a href="http://twitter.com/M_Hickinbotham">@M_Hickinbotham</a> started tweeting something that didn&#8217;t quite fit with the NWAT post.</p>
<p><img class="alignnone" title="twitter" src="http://img.skitch.com/20090317-dkx5ni1ym874t782djs8py9p72.jpg" alt="" width="573" height="326" /></p>
<p>Turns out Telstra is not as transparent as it would lead us to believe and had Nassar not had the courage and gumption to speak up and risk losing his job, it would have got away with it. It appears Telstra had <a href="http://twitter.com/stephenconroy/status/1341397680">in fact</a> asked Nassar to stop tweeting.</p>
<p>If Telstra had any sense they would have seen the opportunity for good publicity that Nassar offered them. The fact that Nassar is a Telstra employee tweeting on an OBVIOUSLY fake account for the Communications Minister only added to the humour.</p>
<p>I can only hope that it exercises &#8220;good judgment&#8221; here and looks to learn from the situation and redeem itself. I trust they don&#8217;t underestimate the backlash against them should Nassar lose his job.</p>
<div>Telstra needs to *listen* &#8211; there is no faking it anymore. People don&#8217;t appreciate being lied to.</div>
<div><strong>UPDATE:</strong></div>
<div>Leslie has written about the account on his<a href="http://departmentofinternets.com/2009/on-fake-stephen-conroy/"> blog</a>.</div>
<div>I&#8217;ve also corrected the post which originally said that the SMH was the first to report it. I understand that several blogs reposted Leslie&#8217;s revelation not long after he tweeted it including <a href="http://www.zdnet.com.au/news/communications/soa/Fake-Stephen-Conroy-is-Telstra-staffer/0,130061791,339295482,00.htm">ZDNet</a> and <a href="http://amnesiablog.wordpress.com/2009/03/09/who-is-fake-stephen-conroy-full-list-of-suspects/">Amnesia</a> (where Leslie also confirmed earlier he had been behind the Twitter account.)</div>
<div>Gavin Heaton has a great <a href="http://www.servantofchaos.com/2009/03/drawing-a-line-in-the-brand.html">post</a> comparing Telstra&#8217;s handling of the situation to the Fake Steve Jobs affair.</div>
<div><strong>UPDATE 2</strong>: It looks like Leslie has been vindicated with Telstra posting an item on its <a href="http://www.nowwearetalking.com.au/blogs/the-scrum/update-real-facts-about-telstra-and-the-fake-stephen-conroy">NWAT blog</a> which is a well-worded admission that Leslie was told to stop twittering.</div>
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		<item>
		<title>A Shared Culture: Creative Commons</title>
		<link>http://www.bronwenclune.com/2008/10/23/a-shared-culture-creative-commons/</link>
		<comments>http://www.bronwenclune.com/2008/10/23/a-shared-culture-creative-commons/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 03:45:36 +0000</pubDate>
		<dc:creator>Bronwen</dc:creator>
				<category><![CDATA[creative commons]]></category>
		<category><![CDATA[shared culture]]></category>

		<guid isPermaLink="false">http://www.bronwenclune.com/2008/10/23/a-shared-culture-creative-commons/</guid>
		<description><![CDATA[Film-maker Jesse Dylan has put together a video for Creative Commons to explain why we need to save the world  from failed sharing. It&#8217;s a great introduction to the idea of creative commons and an example of why we should support it &#8211; the video uses a lot of images shared under the cc [...]]]></description>
			<content:encoded><![CDATA[<p>Film-maker <a href="http://www.form.tv/jesse2/bio.php">Jesse Dylan</a> has put together a video for Creative Commons to explain why we need to save the world  from failed sharing. It&#8217;s a great introduction to the idea of creative commons and an example of why we should support it &#8211; the video uses a lot of images shared under the cc license and the music is from NIN. You can see the full list of artists  <a href="http://creativecommons.org/asharedculture">here</a>.</p>
<p>Creative Commons is in the midst of its 2008 fundraising campaign. Find out how you can support Creative Commons at its <a href="http://support.creativecommons.org/">support site</a>.</p>
<p><embed src="http://blip.tv/play/gds1yZQBg9ky" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="510" width="520"></embed></p>
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		</item>
		<item>
		<title>What will the Flickr/Getty image deal mean for creative commons?</title>
		<link>http://www.bronwenclune.com/2008/07/10/what-will-the-flickrgetty-image-deal-mean-for-creative-commons/</link>
		<comments>http://www.bronwenclune.com/2008/07/10/what-will-the-flickrgetty-image-deal-mean-for-creative-commons/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 03:35:43 +0000</pubDate>
		<dc:creator>Bronwen</dc:creator>
				<category><![CDATA[Flickr]]></category>
		<category><![CDATA[creative commons]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[control media]]></category>
		<category><![CDATA[Getty Images]]></category>

		<guid isPermaLink="false">http://www.bronwenclune.com/2008/07/10/what-will-the-flickrgetty-image-deal-mean-for-creative-commons/</guid>
		<description><![CDATA[
Flickr and Getty Images have announced a deal where Getty Images will peruse Flickr images looking for anything that can be used in magazines, newspapers and other publications. If they find any suitable images Getty will contact photographers directly and share any revenue with them. As far as I have read there is no financial [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://img.skitch.com/20080710-c1skcaj4sb84sh36rcpwprhjt6.jpg" height="219" width="589" /></p>
<p><a href="http://flickr.com">Flickr</a> and <a href="http://www.gettyimages.com/Home.aspx">Getty Images</a> have announced a deal where Getty Images will peruse Flickr images looking for anything that can be used in magazines, newspapers and other publications. If they find any suitable images Getty will contact photographers directly and share any revenue with them. As far as I have read there is no financial arrangement between Flickr and Getty. It&#8217;s a really interesting arrangement and anyone who has spent time (I can get lost there for hours) looking at Flickr &#8220;interestingness&#8221; photos will know that there are some amazing images out there done largely by amateurs. This is a great example of the internet opening up opportunities for content creators and producers outside control media. Ironically though those images are being sold back to control media</p>
<p>So I wonder then what this will do for <a href="http://www.flickr.com/creativecommons/">creative commons</a> &#8211; if people release photos under a full creative commons license then it&#8217;s a good assumption that those images will be discounted by Getty as they have no &#8220;intellectual property&#8221; which can be monestised . There are a lot of amazing images that people share under cc &#8211; most images on this blog I source through <a href="http://flickrcc.bluemountains.net/">Flickr cc</a> and it would be a step backward if these stopped being shared. I guess the opportunities and number of images that can be used by Getty will be limited, so the impact might not be that great. There is still no news on what sort of payment photographers will get, and that could also factor how many images remain copyrighted on Flickr.</p>
<p>I&#8217;m interested to see how this develops and what other people think about this.</p>
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