Comments on: What Twitter is doing for TV and some free advice for media executives http://www.bronwenclune.com/2010/05/17/what-twitter-is-doing-for-tv-and-some-free-advice-for-media-executives/ There is life after control media Mon, 06 Jun 2011 22:38:46 +0800 http://wordpress.org/?v=2.8.4 hourly 1 By: CPKHarris http://www.bronwenclune.com/2010/05/17/what-twitter-is-doing-for-tv-and-some-free-advice-for-media-executives/comment-page-1/#comment-782 CPKHarris Mon, 17 May 2010 07:44:57 +0000 http://www.bronwenclune.com/?p=321#comment-782 Twitter? Hashtags? Did someone just catch up and think of a value-add from those annoying electronic program guides that annoying consumers seem to insist on? Shame that with the exception of ABC, most people timeshift to avoid advertisements, but we can't really timeshift Twitter. I guess that's going to be the new trade off. Twitter? Hashtags? Did someone just catch up and think of a value-add from those annoying electronic program guides that annoying consumers seem to insist on?

Shame that with the exception of ABC, most people timeshift to avoid advertisements, but we can’t really timeshift Twitter. I guess that’s going to be the new trade off.

]]> By: Wolfcat http://www.bronwenclune.com/2010/05/17/what-twitter-is-doing-for-tv-and-some-free-advice-for-media-executives/comment-page-1/#comment-780 Wolfcat Mon, 17 May 2010 06:03:57 +0000 http://www.bronwenclune.com/?p=321#comment-780 The biggest problem that this presents for traditional tv models though is the live nature of the tweets. Take #f1 over the weekend where those with settop boxes were watching the show live, where as on analogue tv they were 30 laps behind the race. Or when 7 delayed the coverage of the V8's there is little point in watching to the end when you know that there is no major excitement and who the winner is. #qanda at least now streams the show live so those interstate can participate in the live conversation, but when summer arrives in Australia Brisbane is one hour behind NSW/VIC not mentioning the 30 min delay for SA and 2 hours for WA. Media producers need to realise that timely content needs to be timely, not delayed to fit into artificial schedules. The biggest problem that this presents for traditional tv models though is the live nature of the tweets.

Take #f1 over the weekend where those with settop boxes were watching the show live, where as on analogue tv they were 30 laps behind the race.

Or when 7 delayed the coverage of the V8’s there is little point in watching to the end when you know that there is no major excitement and who the winner is.

#qanda at least now streams the show live so those interstate can participate in the live conversation, but when summer arrives in Australia Brisbane is one hour behind NSW/VIC not mentioning the 30 min delay for SA and 2 hours for WA.

Media producers need to realise that timely content needs to be timely, not delayed to fit into artificial schedules.

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