I spoke on a panel yesterday at the MEAA’s Future of Journalism summit in Brisbane on, “Tools or toys: techniques and technology for the digital age.” Margaret Simons opened the conference with some very straight-shooting talk on where she saw the industry heading and it looked vastly like unexplored territory. What makes her points so interesting is that she is one of the few journalists I know who is trying to forge a living from journalism outside of established media companies and she is very frank in saying that she is still trying to find out how to do that exactly. As Cameron Reilly pointed out the economics of media have shifted fundamentally and its time we looked for new models, but we are not going to find them by relying on the old way of doing things. Margaret said she believes the most exciting journalism in the future will not be happening in traditional media - something I agree with wholeheartedly. It’s not happening often yet, but it is starting to happen and there will come a time when traditional media is not the place where the most interesting stories are happening or even where most news is made.
The other point then is how do we find these stories? I like Jay Rosen’s video on “How to Digest News“, which goes some way in explaining why crowd-powered aggregation sites are so important. You can’t assume that on your own you can find the best news out there - finding a trusted site that filters news for you makes more sense.
My own advice for journalists on how to prepare for the future is to start investing in themselves and to experiment in online participation. Going from writing news in a straight non-personal style to writing online is quite confronting - I remember it took me some time to find my voice and gain some confidence in writing from a personal perspective. The best place to start to learn the nuances of online communication, in my opinion, is Twitter - and the key is not then to just create content, but to participate as well - a point Jean Burgess from QUT made during the day. It’s those who start taking the risks now that will be better off in the future. I know it’s a confronting situation, but it’s time to face reality - things are not going back to what they were.
UPDATE: You can find more coverage on the seminar on Lavartus Prodeo, and Wooly Days.